Aug 10, 2021
Standout Quotes:
"I'm always trying to positively influence other people in my
life, whether it's employees, my personal relationships, family” -
[Seth]
"What I have really just found about acting ethically is that it
results in a better outcome, whether you're in the workplace,
trying to ensure that you have employees that are acting ethically"
- [Seth]
"We always want to make sure that whether it's with the client
or just interacting with each other on a team that we have a
certain amount of integrity and we're never stabbing each other in
the back "- [Seth]
“Most men live lives of quiet desperation and people are just
afraid to think, or just get outside of their comfort zones and
really take risks” – [Seth]
“Success is not only financial, but it's also how happy you are
with what you're doing in your life” – [Seth]
“There aren't a lot of deals out there right now because of the
limited supply of inventory. And it makes a lot more sense to do
considerably more due diligence” – [Seth]
Key Takeaways:
- Seth describes himself in one word as "Adaptable".
- I take the mindset that I have to be able to adapt to every
situation.
- I spent about five years in which my specialization was asset
managers and insurance brokers.
- I went to Brazil for a bit and then realized I should go into
purchase a franchise.
- So in investment banking, a lot of what we did was a leverage
buyout. So you source capital from everybody and you purchase an
existing business.
- I've always had a passion for real estate. It was a successful
business.
- We've been around since 2002. And it's heavily project
management focused, which is what my background is.
- What staging does is it brought into the pool of potential
buyers and taps into their psychology, such that it facilitates the
transaction quicker and for more money.
- We work with a lot of investors, as well as home builders. And
what we will do is come in and stage like a model unit.
- We educate people that in a buyer's market, what you want to do
is stage it so that you can sell your property quicker.
- Right now what we're seeing is it's definitely a sellers’
market due to the limited inventory.
- I come more from the finance and business acumen perspective
than a lot of these other home stagers whom have decorating
experience or furniture experience.
- When I do have a high stakes decision coming up, I've always
Journaled.
- Everybody always talks about these morning routines now. And I
make my bed, I will meditate for 10 to 20 minutes. Then I read my
goals and write down what I'm grateful for.
- Just having a set of morals and core values for your company.
And one of our core values is integrity.
- If you're not afraid to fail, and you're obviously taking
calculated risks and making sure that you're not doing things
completely idiotic, then these risks are typically going to work
out for you.
- If you find a hairy deal and you're excited about it because
you have nothing else going on and you know that the timeframe is
very tight, make sure you still do that thorough due
diligence.
- Favorite tourist attraction of Seth is Grand Park in
Chicago.
Episode Timeline:
[02:21] My guest is Seth Williams.
[03:33] Seth describes himself as Adaptable.
[05:25] Seth shares his backstory.
[07:27] Seth talks about his passion for Real Estate because it
was a successful business.
[08:05] Do you really believe that staging a home for sale,
whether somebody lives there or doesn't live there, makes it more
of a saleable asset?
[09:49] What can you do for somebody in the multifamily
space?
[12:04] Who's your best client?
[15:07] How do you find yourself making a high stake
decision?
[21:29] An Insider Secret from Seth
[22:35] What advice would you maybe give an investor today
coming into the marketplace?
[24:33] What your favorite tourist attraction in Chicago is?
[25:39] Favorite Restaurant?
[26:19] Favorite book you’ve ever read?
"How to Win Friends and Influence People" by Dale
Carnegie.
[27:13] How to contact Seth
Website: idhomestaging.com
LinkedIn & Facebook (Interior Drama)